![]() ![]() The Law of the Category - If you can't be first in a category, set up a new category you can be first in.3. The Law of Leadership - It's better to be first than it is to be better2. The strategy to use depends on which rung you occupy onġ. What are some other competing products and their words? Two companies cannot own the same word in the What is eduFire's word?Is eduFire a language learning site?If so, why are we studying marketing?Is eduFire a fee-based service or a free service? What is eduFire's word?Is eduFire a language learning site?If so, why are we studying marketing? What is eduFire's word?Is eduFire a language learning site? It's a game of opposites.Pick a quality that is the opposite of your competitor. ![]() "You can't stand for something if you chase after everything." The most powerful concept in marketing is owning a word in "The perception is reality.""Everything else is a reality.""Marketing is a manipulation of those perceptions." ![]() "The perception is reality.""Everything else is a reality." Marketing is not a battle of products, it's a battle of Other Language ĭoes one stand out?Is there a leader in this market? "You can't change a mind once it is made up.""The single most wasteful thing you can do in marketing is try to change a mind." "You can't change a mind once it is made up." It's better to be first in the mind than to be first in the Few people are interested in what's better." Promote the category.Īvis, Rent-a-Car Hertz - Rent-a-Car Service Think categories, not brands."Everyone is interested in what's new. Few people are interested in what's better." If you can't be first in a category, set up a new It's better to be first than it is to be betterįirst college in America?Best college in America?įirst college in Amerca?Best college in America? Harvard The 22 Immutable Laws of Marketing - Part 1 ![]()
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